Challenge | Create unique and exciting posters to promote seasonal student shows at School of Rock in Cleveland, OH and Carmel, IN. School of Rock is a performance-based music program that goes beyond the lesson room by putting kids in front of...
Challenge | Create a brand inspired by the symbolic or representational image of “volpe”, the Italian word for fox. Solution | The translation of volpe to fox triggered a connection to the Jimi Hendrix song “Foxy Lady”. From this connection, I formed...
Challenge | As a senior thesis project, I focused on minimizing food waste within individual consumers by targeting multiple leverage points in the current kitchen waste process, specifically the lack of information. Solution | A store-to-home information system. In-store,...
Challenge | For the 2016 NSAC Competition our challenge was to help Snapple successfully target New Yorkers, along with the rest of the nation. We loved what Snapple's brand had been throughout history, a quirky and fun drink that was known for its...
Challenge | Transform a poster inspired by the song California Dreamin’ by the 1960s group The Mamas and the Papas into a modern day concert tour poster for the cover band the California Dreamers. Solution | I took the original psychedelic, hand-drawn...
Challenge | Conceptualize and design the booklet for a mystery writers conference. Solution | To stay away from the idea of a “murder mystery”, I focused in on ciphers and code. The layout of the booklet is simplistic and created to resemble...
Challenge | Conceptualize and create a literary journal for a collection of poems about parking lots. Solution | In a parking lot, a vehicle tends to turn quickly in search of a spot or a way out. I took the motion of...
Challenge | Design a logo for School of Rock junior show band group, the Major Minors. ...