Challenge | Create a brand inspired by the symbolic or representational image of “volpe”, the Italian word for fox. Solution | The translation of volpe to fox triggered a connection to the Jimi Hendrix song “Foxy Lady”. From this connection, I formed...
Challenge | As a senior thesis project, I focused on minimizing food waste within individual consumers by targeting multiple leverage points in the current kitchen waste process, specifically the lack of information. Solution | A store-to-home information system. In-store,...
Challenge | Transform a poster inspired by the song California Dreamin’ by the 1960s group The Mamas and the Papas into a modern day concert tour poster for the cover band the California Dreamers. Solution | I took the original psychedelic, hand-drawn...
Challenge | Design a logo for School of Rock junior show band group, the Major Minors. ...