Revv Rebranding

15 Feb

Revv Rebranding

Challenge | Redesign the logo and packaging of the coffee brand, Revv, to clearly establish that Keurig is offering a dark roast that will super-charge your day without extra sugar or calories and increase overall brand awareness. This project was done in collaboration with Interbrand, a design firm in Cincinnati.

Solution | Inspired by the concept of “Wake up!” and the idea of Revv coffee being bright, refreshing, and lively, I worked with the shape of the coffee bean and popping colors. I used the coffee bean shape as both a texture and feature within the logo. The type within the logo and bright colors were combined with the intention to communicate the vibrant energy Revv coffee gives its consumer.