The American Hop Museum

19 Feb

The American Hop Museum

Challenge | Develop a flexible brand identity for the American Hop Museum, along with several different applications of the brand.

Solution | The American Hop Museum preserves, protects, and displays historical equipment, photos, and artifacts that are important to the hop growing industry. To show this within the brand, I took inspiration from the unique shape of the hop. Thinking about its end use, I created a logo that combined the shape of the hop with a badge that might be seen on a bottle of beer. The colors and textures chosen to accompany the logo were drawn from the natural colors and textures that can be seen within the hop growing and harvesting process.