Vivian Price Fashion

19 Feb

Vivian Price Fashion

Challenge | Develop the design and features for the website and app of the hypothetical high fashion line, VP.

Solution | Looking to the 1960s and Mod styles for inspiration, I drew on the idea of clean lines and shapes, using the circle as a repeated element. To keep to the time period, I left all images black and white and used an offset primary color palette. The app includes a feature called “Spotted”, which allows users to snap a picture of someone on the street wearing the VP line and upload it to the app to share with the VP fashion community. Similarly, the VP “Style It” feature shows the user all of the new makeup and accessory trends to pair with their VP apparel.